About Us

About Us
Bank On Rochester works to connect everyone to safe and affordable financial products and services.

Our Mission

Our partners offer services and educational resources that help empower people and families to improve their financial capability, health and independence. It is important that residents have access to resources that help lay a solid foundation for banking and financial empowerment. Our coalition is particularly focused on assisting youth, first-time job seekers and families with disabilities to access financial services.

Our History

Launched in 2022, Bank On Rochester, a coalition led by United Way of Greater Rochester and the Finger Lakes and the City of Rochester, helps connect consumers to safe and affordable banking products certified as meeting the Cities for Financial Empowerment (CFE) Fund’s Bank On National Account Standards. With assistance from the CFE Fund, partners from the private, public and nonprofit sectors formed a Bank On working group in late 2017 to identify strategies to increase collaborative efforts that could connect consumers to mainstream financial services and products.

Members represent community-based organizations, financial institutions and local government agencies that provide services and resources such as financial education, credit counseling, savings programs, banking series, credit repair, employment assistance, youth engagement and other financial empowerment programming.

Why Bank?

Cost savings: The average unbanked person spends 5% of net income on unnecessary fees for alternative financial services. This can amount to $40,000 over a lifetime—a significant amount for those who can least afford it.

Asset building: Without a bank account, a family lacks the ability to save reliably or automatically, or establish a banking relationship that can lead to accessing affordable credit for opportunities like a car, small business, or home mortgage.

Financial stability: Research shows that being unbanked makes it harder to achieve financial goals like reducing debt and improving credit scores. One recent CFE Fund study found that unbanked financial counseling clients were less than half as likely to be able to save, and over a third less likely to establish credit, as banked clients.

Public safety: Without a safe place to deposit their money, unbanked people are more likely to be victims of crime because they often carry large sums of cash or keep cash in their homes. The elderly, disabled, and undocumented immigrants can be particularly vulnerable.


Bank On Rochester is proud to be part of the national Bank On movement, made up of over 90 similar local coalitions across the country.

The nonprofit Cities for Financial Empowerment Fund (CFE Fund) is the national partner for local Bank On coalitions, supporting local efforts through resources like the Bank On National Account Standards and accompanying certification, grant support to build local coalition capacity, and a robust learning community. The CFE Fund also works to give voice to local coalition experiences by informing both federal regulatory policy and financial institution practices.