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Building stronger financial futures for Rochester residents

Bank On Rochester works to connect everyone to safe and appropriate financial products and services.
Bank On Rochester is a coalition led by United Way of Greater Rochester and the Finger Lakes and the City of Rochester to ensure that all residents have the opportunity to be financially healthy. Together, we are working to connect people to safe, affordable, and certified banking accounts. Our members also offer services and educational resources that help empower people and families to improve their financial capability, health, and independence.
13%
Unbanked Households

Rochester Households Are Unbanked, Without A Checking Or Savings Account.
23%
Underbanked Households

Rochester Households Are Underbanked, Relying on Fringe Financial Services
$40K
Unbanked Cost over a Lifetime

Due To The Use Of Costly Alternative Financial Services For Financial Transactions
Our Coalition
Join us in connecting Rochester residents to better banking products and making our community a safer, more accessible place to bank.
Bank On Rochester coalition members are working together to ensure that all households have access to safe and affordable bank accounts that meet their needs, allow them to increase assets, and strengthen their financial stability.
BANK ON CERTIFIED ACCOUNTS ARE…
Safe

These accounts do not allow overdraft or non-sufficient funds fees, so you’ll never be hit with a surprise fee.
Low Cost

Certified accounts are $5 or less per month, with no unpredictable fees.
Functional

Certified accounts always allow free deposits, free withdrawals, and free bill payments.

@UnitedWayROCFLX